Resources

Books, guides, and videos to help you on your customer data journey


All resources

TS-EVENT--Product Tour 18--Web-Resource-1200x630 Darcelle
Webinar
AICustomer Data Platform (CDP)PersonalizationMarketingCustomer Data & AnalyticsAdvertisingAnalytics

Optimize Your Ad Spend with Segment CDP + CustomerAI

In this interactive webinar, we demonstrate exactly how Segment’s CDP, coupled with Predictive and Generative AI, enables your business to optimize ad spend, and drive sustainable revenue.

Segment Templates - Event Promotion-Web-Resource--EMEA Partner Webinar- Artefact + AW-1200x630 (1)
Webinar
Customer Data Platform (CDP)Customer Data & AnalyticsEngineering/Development

Maximizing your customer data platform and data warehouse with AWS, Segment, and Artefact

In this webinar, featuring industry leaders from AWS, Segment, and Artefact we dove into a comprehensive overview of the latest trends, strategies, and technologies for maximizing your data infrastructure.

TS CNT ebook -HLS eBook--RT-1200x630
Guide
Customer Data Platform (CDP)Customer EngagementPersonalizationPrivacy

Achieve Modern Patient Engagement with Foundational Data Strategies

In this guide, you'll learn how healthcare and life sciences organizations achieve modern patient engagement by using a CDP

ROAS: The Ultimate Guide to Advertising Efficiency
Guide
Customer Data Platform (CDP)PersonalizationMarketingIdentity ManagementCustomer Engagement

ROAS: The Ultimate Guide to Advertising Efficiency

* Learn how to use a customer data platform to optimize return on ad spend, improve conversion rates, and boost advertising efficiency.

Maximizing Customer Experience with a Strong Data Foundation
Webinar
Customer Engagement

Maximizing Customer Experience with a Strong Data Foundation

Top CX analyst delves into latest CX trends and why companies that invest in their data, deliver better outcomes and more revenue.

TS-EVENT--Product Tour 18--Web-Resource-1200x630 Darcelle
Webinar
AICustomer Data Platform (CDP)PersonalizationMarketingCustomer Data & AnalyticsAnalyticsCustomer Engagement

How to Break Down Data Silos and Build a 360 View of Your Customer

Join us to see how Twilio Segment’s CDP helps break down data silos, giving cross-functional teams unlimited access to unified customer profiles — allowing them to view user journeys across all platforms and channels to build precise, personal experiences.


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